The Central Government's decision to initiate action against the brand ambassadors of Maggi 2 minute noodles for appearing in a misleading advertisement is a welcome one.
However, one would like to know whether similar action will be initiated against all the so called ambassadors appearing in other advertisements as well, as it is a widely known fact that these brand ambassadors actually do not use the products they promote.Examples are aplenty- Hema malini promoting washing powder, Sachin and Dhoni promoting Boost etc. By misleading their fans that they were actually using the products, they cheat their fans into buying these products.
It would be advisable if all the celebrities on their own take a decision not to endorse any products in advertisements, which will lead to a reduction in advertisement expenditure and in turn to a reduction in cost of the product. The corporates spent crores of rupees on advertisements taking advantage of the exemption available for such expenditure from income tax. If this exemption is removed, they will automatically cut down their advertisement costs to the benefit of the ordinary consumer.
Similar action should also be initiated against the doctors/models appearing as doctors in the advertisements for toothpastes, health tonics etc.
If the Advertisement Standards Council of India, IMA, IDA, Ministries of finance, Health and Commerce take a collective action this menace can be stopped and the consumer can be benefited
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